How to Write a Press Release
Learning Objectives
Upon completion of this comprehensive and engaging course, you will be able to:
- Identify the main goals of writing different types of press releases (including news releases, photo releases, and video releases)
- Use 13 indicators to select a newsworthy press release topic
- Write the 6 standard parts of a high-quality press release
- Use a free online tool to identify an SEO-optimized headline for your press release
- Describe the 6 keys to handling embargos
- Compare and select between press release distribution services
- List 5 methods of sharing a press release to maximize engagement
- Effectively manage press inquiries arising from a press release
- Avoid the 9 most common mistakes made when writing a press release
- Use a template to write an effective press release
Instructor
Paul M. Sutter, PhD is Research Professor of Astrophysics at Stony Brook University, Guest Researcher at the Flatiron Institute in New York City, and contributing editor to Forbes, Space.com, and LiveScience, where his articles are syndicated to CBS News, Scientific American, and MSN, amongst others. Author of over 60 peer-reviewed articles as well as 2 books (published by Prometheus Books and Pegasus Books), he received his PhD in Physics as Department of Energy Computational Science Graduate Fellow at the University of Illinois at Urbana-Champaign before completing post-doctoral fellowships in France at the Institut d’Astrophysique de Paris and in Italy at the Osservatorio Astronomico di Trieste. Since this time, Dr. Sutter has developed one of the most popular astrophysics podcasts in the world and has delivered over 100 conference presentations, seminars, and colloquia at prestigious institutions across the globe. A go-to expert for journalists and producers, he regularly appears on television, radio, and in print, including on the Discovery Channel, History Channel, Science Channel, and Weather Channel.
9888 Windy Hollow Rd
